Legal

Privacy Policy

Last updated: September 16, 2026

CoreMotive Labs ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store and protect information when you visit our website or use our services.

Information We Collect

We may collect contact, communication and technical information, including:

  • name
  • phone number
  • email address
  • business information voluntarily supplied
  • calls, text messages, chat messages and form submissions
  • IP address
  • browser and device information
  • call recordings and message transcripts when enabled

Information may be collected when you submit a form, use chat features, call or text a CoreMotive number, book a walkthrough, or interact with AI-assisted features.

Information We Process for Clients

CoreMotive provides communication and automation systems to business clients. In providing those services, we may process client-customer data (such as calls, messages and contact details) on behalf of, and under the direction of, the applicable CoreMotive client. CoreMotive clients are responsible for ensuring they have appropriate rights and consent to share that information with us for processing.

How We Use Information

We may use information to:

  • respond to inquiries
  • provide and improve our services
  • operate automated messaging and call-handling systems
  • schedule and conduct walkthroughs
  • communicate relevant information
  • maintain system security and integrity

CoreMotive Labs does not sell personal information.

AI-Assisted Communications

Some interactions may be handled or supported by automated or AI-assisted systems, including chat and call handling. These systems may be used to respond faster, route communication and assist with basic communication tasks. CoreMotive identifies its AI assistant as an AI system. You may request human assistance or opt out of automated communications where applicable.

SMS, Email & Telephone Communications

By submitting your contact information and requesting communication, you consent to receiving relevant calls, text messages or emails from CoreMotive Labs. Message and data rates may apply. You may opt out of text messages by replying STOP or by contacting CoreMotive Labs directly.

Call Recording & Transcription

Calls may be recorded or transcribed for quality, training or operational purposes where permitted by applicable law. Appropriate notice and consent requirements should be followed where required.

Third-Party & Cloud Service Providers

CoreMotive Labs uses third-party and cloud service providers to operate our systems, including communication, hosting, AI, analytics and storage providers. Information may be stored and processed through these providers. We take reasonable steps to work with reputable providers, though we do not represent that every provider has specific contractual confidentiality obligations unless separately verified.

Processing Outside Alberta or Canada

Some third-party providers may store or process information outside of Alberta or Canada. Where this occurs, CoreMotive takes reasonable steps to help ensure appropriate safeguards are in place.

Data Retention

CoreMotive Labs retains personal information only as long as reasonably required to provide services, fulfill the purposes described in this policy, comply with legal obligations, and operate our systems. Information is then deleted or de-identified where practical.

Data Storage & Security

CoreMotive Labs uses reasonable technical and organizational safeguards to protect information. However, no electronic system can be guaranteed to be completely secure, and we do not make absolute security guarantees.

Sharing of Information

Information may be shared with trusted service providers that assist in operating CoreMotive systems, including communication, hosting and analytics providers. Those providers should use information only for authorized purposes. We do not sell personal information.

Your Rights

Depending on your location, you may have rights relating to personal information, including:

  • access
  • correction
  • deletion
  • withdrawal of consent

Contact CoreMotive Labs to make a privacy-related request or exercise your rights.

Jurisdiction

CoreMotive Labs is based in Alberta, Canada. This policy is intended to address applicable privacy requirements under Alberta's Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA). Where CoreMotive provides services in the United States, applicable U.S. privacy requirements are also addressed where relevant.

Changes to This Policy

CoreMotive Labs may update this Privacy Policy periodically. Updates will be posted on this page.

Privacy Contact

For privacy questions or requests:

team@coremotivelabs.com